A Fresh Start

cropped-site_iconIn Spanish, “chivas” means goats.  Quite literally, Chivas USA was the goat of MLS during its brief existence.  Consistently last in attendance, the fledgling franchise was always the ugly stepbrother of the league’s crown jewel, centerpiece, and innovative pioneer, the LA Galaxy.  Now a new era begins for a replacement franchise that has already recaptured many members of the small but proud Chivas USA fanbase.  This past week, the new team, Los Angeles Football Club, unveiled its first ever logo and the feedback has been overwhelmingly positive.  The team even revealed a surprising co-owner with celebrity status when Will Ferrell crashed the stage.  On paper, things are looking very bright for the new LA team.  But when the team plays its first competitive game in 2017, will the atmosphere still be so rosy?

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